Viacom18’s free digital platform VOOT is partnering with the International Indian Film Academy (IIFA) to stream Bollywood spectacular IIFA 2016 in Madrid later this month.
Voot logo“We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. Within a very short period, VOOT has already emerged as a go-to online destination for the biggest TV shows, kids’ content and digital originals (VOOT Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well,” said Gaurav Gandhi, COO, Viacom18 Digital Ventures.
“Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on VOOT.”
Sabbas Joseph, director of the event organiser, Wizcraft International, added: “IIFA is all about celebrating Indian Cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time VOOT has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”
Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase performances by stars Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more.
VOOT is available for free on iOS, Android and Web and delivered over mobile and Wi-Fi networks.
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