After airing in Spain for a year, the Spanish-language version Non Stop People is now arriving in Latin America, where is to be distributed on cable, satellite and OTT by ATM Broadcast.
non stop people latThe youth channel, which has been broadcast by Movistar+ since June 2015, has gained awareness in some LATAM territories despite not being available live. In fact, ATM Broadcast reports social media followers have rocketed in Mexico, Argentina, Colombia, Chile, Venezuela and the US during last year.
“Representing an original network such as Non Stop People is a great oppotunirty for ATM Broadcast,” said Patrick Stuart, senior VP, TV channels distribution, ATM Broadcast . “This network adds a real value to distribution platforms.”
The company, which is already working on strategies and looking for regional partners, says such ambitious distribution builds on the interest perceived in LATAM. “We have detected great online traffic from Mexico, Argentina or the US, as many Latin American celebrities participate of the channel’s programming,” added Stuart.
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